In the promotional products industry, where products and pricing are similar, in order to stand out and attract more business you need to be doing more than just what is expected, you need to be remarkable.
What do I mean by that? In a recent blog post, supplier Allison Gower, from the Platform Group Gallery, cited marketing guru Seth Godin as saying remarkable is “The opportunity to inspire someone to make a remark about your product, your service, your programs …” Think about what you could be doing that will inspire your clients to remark about your company.
Many of our suppliers, The Platform Group Gallery included, do a great job of being remarkable by providing free branded websites, free case studies, marketing tools and an expertly trained customer service staff. They inspire our loyalty by making it easy for us to do business with them.
Savvy distributors are noticing the trend. They’re providing praise-worthy service and positioning themselves as promotional marketing and branding consultants with a suite of end-user friendly tools and to make their clients lives easier and make their company remarkable.
Not sure how you can be remarkable? Think about what companies and products you are most loyal to and emulate some of the things they’re doing in your own business.
Here’s the bottom line: If you want to stand out and sell more, be remarkable!
Want more ideas for being remarkable and inspiring client loyalty? Attend a free webinar I’m presenting on: Client Loyalty: How to Get it and Keep It! on Thursday, Nov. 14 at 2:00 p.m. ET. Reserve your spot and get the details here.
What do you think? What are you doing to inspire your clients and be remarkable? Post your comments below.
Rosalie Marcus, The Promo Biz Coach, is a promotional products business expert, coach and speaker. Combining her skills and years of experience in promotional sales, she helps her clients sell more at higher profit margins and dramatically increase their incomes! Get a FREE special report: 10 Big Mistakes Promotional Professionals Make and How to Avoid Them and a FREE Skyrocket Your Sales audio download at www.promobizcoach.com. Reach her at [email protected].
